A Passing of the Torch: A Leadership Transition at Fullwell

December 15, 2025

Dear Friends of Fullwell,

As the year comes to a close, Fullwell is transitioning to new leadership. Eli Zigas, our current executive director, will be stepping down to pursue new professional pursuits. Katie Ettman, our current deputy director, will become the new executive director starting January 1, 2026. 

Letters from both Eli and Katie are below.


From Eli Zigas, outgoing Executive Director

There is so much about Fullwell’s work that gets me fired up each morning. Which is why writing this feels so hard. But, for a while now, there’s been a voice in my head telling me that it’s time for a professional change — and I decided I couldn’t ignore that voice any longer.  

Thankfully, I have colleagues who were supportive of me making this change. For many months now, we have been planning for this succession so that the work of Fullwell will continue uninterrupted as I pass the torch. And, I am especially thankful that Katie is willing to take the torch. 

That’s because Katie is a policy advocate who knows how to move things from a kernel of an idea to a law on the books. For example, back in the fall of 2019, less than a year into her job, Katie joined a group of doctors, health advocates, and non-profit leaders in San Francisco who were beginning to think about how to get healthcare to pay for food that helped improve health – policy work often shorthanded as “Food as Medicine.” Despite being the newest member of this group, Katie quickly became the co-chair of this budding initiative and adeptly steered the group towards concrete policy impact. Fast forward a few years and the California Department of Health Care Services now allows public health insurance to pay for medically supportive food and nutrition, helping hundreds of thousands of low-income Californians receive medically tailored meals, grocery boxes, and produce prescriptions. Katie, in partnership with Denisse and in concert with a strong steering committee and coalition, is now leading the charge to make this a permanent Medi-Cal benefit so that the idea can take the final step in its transition from pilot concept to a permanent part of California’s safety net. 

That story is just one illustration of the keen advocacy skills, coalition-building expertise, and dogged persistence of Fullwell’s next leader. On top of all that, Katie’s an excellent fundraiser, thoughtful manager, and fantastic colleague! I leave knowing the organization is in great hands — those not only of Katie, but also those of Lena, Grecia, and Denisse.

After 14 years of pushing for policies that promote health, justice, and sustainability — first at SPUR and most recently at Fullwell — it will be an adjustment for me watching the work of the organization from the outside. We have only been able to push forward on making healthy food more affordable for low-income Californians and building a more local and sustainable food supply chain because of the support from you: our partners, colleagues, and friends. 

So now I will join you — as one more Friend of Fullwell — cheering on the work of this small, but mighty organization that pushes for big change.  

Warmly,

Eli's signature

From Katie Ettman, incoming Executive Director

As I step into the role of Executive Director, I do so with deep gratitude for Eli. When I first applied to be a Food and Agriculture Policy Associate at SPUR, I wasn’t sure my application would make it past the first round. I had a Master of Public Administration, not public policy, and my professional experience was rooted in direct service at a food bank, rather than in government or advocacy. 

Eli had no such hesitation. He looked past my job title and saw the potential in my volunteer work on a healthy food access ballot measure campaign. When we spoke, he recognized my “won’t take no for an answer” attitude that an advocate needs. And that is how I found myself moving from Denver, Colorado, to San Francisco, California, to dive headfirst into food policy. 

In my time working with Eli, I have learned so much from him. He has led multiple successful campaigns including supporting the passage of urban agriculture incentive zone policy at both the state and local levels, organizing across governmental groups to preserve Coyote Valley in Santa Clara County, and securing millions of dollars from the state so individuals with CalFresh can buy additional fruits and vegetables. What all these campaigns have in common is Eli’s steadfast leadership and ability to balance good policy with political realities. 

But Eli isn’t just a policy wonk. He is also the boss everyone wishes they had. He goes out of his way to be supportive but also gives you the space to fully own projects. This combination of an incredible manager and policy expert is unfortunately an uncommon one. Without Eli I wouldn’t be the leader I am today and while he may be moving to supporting Fullwell from the sidelines, his legacy will live on in the policies he passed, the work we will continue, and the staff he nourished.   

Speaking of our incredible staff, I would not feel nearly as prepared to step into this role without them. Grecia Marquez-Nieblas, who has been with the team since 2022, has led implementation of the CalFresh Fruit and Vegetable EBT Program, become a national expert in CalFresh payment processes, and led the passage of the updated Good Food Purchasing ordinance in San Francisco. Denisse Becerra, who joined the team in September 2024, has supported the campaign to fund the EBT Program, securing $36 million from California to restart the program while also leading a statewide community of practice helping community-based organizations contract with healthcare. Lena Brook, our new Deputy Director, has just joined the team but comes with more than 15 years of experience in food and agriculture policy and is already leading our new statewide campaign to increase values-based food purchasing. Together we have and will continue to dig deep into complex problems and advocate for thoughtful solutions. 

Looking ahead, Fullwell’s path is clear. We are committed to advancing three major campaigns—all aimed at creating a healthy, just, and sustainable food system. With our incredible team, our partners, and supporters like you, I know we can continue to make meaningful progress for the communities we serve by using food policy for good.

Warm regards,